Sybase Addresses Advantages of Wireless Technology at 4th Middle East Mobility & Broadband Summit

The Market Leader in the Mobile & Wireless area will showcase its cutting edge mobility solutions at the summit


Dubai, United Arab Emirates, August 22, 2006: Sybase Products Middle East, the market leader for Mobile Middleware, Mobile Databases, Mobile Device Management and Security, today announced that it will be participating in "The fourth Middle East Mobility & Broadband Summit being held in Dubai from September 13 - 14, 2006 at the Emirates Towers Hotel. The Summit will explore the evolution of the mobile Government & Enterprise, from infrastructure and security to devices, device management and access to critical business intelligence. During this Summit, Sybase will talk about its cutting edge mobile & wireless solutions, technologies and the framework in which it can be used.

Speaking on their participation in the Middle East Mobility and Broadband Summit, Mr. Hisham Malak, Channel and Marketing Manager at Sybase Products Middle East, said, "Wireless has clearly come of age. Yet many companies are struggling with how to best re-envision the enterprise for mobility. Businesses need unwired solutions and mobile applications that will extend their enterprise systems to mobile users anywhere, anytime to remain competitive. The fourth WiFi Summit provides us with a perfect platform to share with the audience some of the leading mobile and wireless solutions at Sybase and present customer success stories of Sybase's implementations of these technologies in different verticals especially in telecommunications, banking and governments."

Sybase is recognized worldwide as a leader in providing complete, end-to-end mobile enterprise computing solutions. With the industry's most comprehensive, flexible and innovative mobile technologies, Sybase and its subsidiary, iAnywhere mobile technologies, hold the #1 market leadership positions in mobile database, mobile middleware and mobile device management. Used by more than twelve thousand customers worldwide, including 81 of the Fortune 100, Sybase is the preferred choice for mobile enterprise solutions.
"Pat Brans from iAnywhere Solutions will be coming to Dubai to present at this event. He will talk on 'Achieving Competitive Advantage through Wireless Technology'. We are also looking forward to meeting decision-makers and senior executives from Government and Enterprises at this Summit. Going by the tremendous response we received at the previous Wifi Summit, we are looking forward to an even better event this year," Hisham concluded.

About Sybase
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines-giving them a financial, agility and productivity edge across all areas of their business.

For more information, visit the Sybase Web site: http://www.sybase.ae
Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.